THE AGENCY THAT
DELIVERS WORK WITH
We all know of the popularity of sustainability, ESG and sustainable investing. Every manager wants to be seen to be in love with ESG and it’s values and sustainable funds are the order of the day. The last decade has seen a gradual rise in responsible, ESG and sustainable funds, which has now started to be less gradual – you might want to call it an explosion!
The Covid 19 pandemic has presented challenges to digital communications unlike any businesses have ever faced. Looking back, it made me consider how and even if we should have been adapting our communications to ensure we were effective but remained true to our brand.
As we head into another lockdown, it’s worth looking back to what was the outcome of the last one and how it’s changed us – mostly for the good.
Like many in and around the industry, it’s clear, like many other sectors, that the investment industry has its own challenges and hurdles to overcome during the Coronavirus Pandemic. It’s a case of dealing with what’s directly in front of us. And, that’s definitely true from a communications perspective.
According to a recent survey carried out by the Institute of Fundraising, charities expect the Covid-19 pandemic to cause an average decline of 48% in fundraised income. Yet a 43% rise in demand in services is expected as a result of the current social isolation guidelines.