Like many in and around the industry, it’s clear, like many other sectors, that the investment industry has its own challenges and hurdles to overcome during the Coronavirus Pandemic. It’s a case of dealing with what’s directly in front of us. And, that’s definitely true from a communications perspective.

According to a recent survey carried out by the Institute of Fundraising, charities expect the Covid-19 pandemic to cause an average decline of 48% in fundraised income. Yet a 43% rise in demand in services is expected as a result of the current social isolation guidelines.

Words are powerful. The written word has saved lives, communicated powerful ideas, preserved traditions and memories, and so much
more.

In today’s world, we find ourselves scrolling through a plethora of online content every day. We have become accustomed to seeing too many digital posts.

If you haven’t, you’re one of the lucky ones.

Our normal working world is open plan, open minded and made for sharing. Today, Business Unusual means, enclosed, isolated.