- Email Marketing Insights
- Recognize the 10-Second Window
- Automate for Success
- Re-Engage Rather than Replace
Re-engagement is an art. Reviving dormant subscribers costs 5 times less than acquiring new ones. A tailored, segmented email sequence should spotlight the value of your content – which should be aligned with your subscribers’ interests and needs. Include clear unsubscribe options, reflecting transparency and respect – something your clients expect and deserve.
- Stay On Top of Your List Hygiene
- A/B Test for Refinement
- Segment for Context
- Set Clear Goals
- Build Trust through Personalisation
- Allow Data to Take the Wheel
- Test and Test Again
Using email to create engagement in the financial marketing space demands a thoughtful, human-centered approach. These best practices remind us that behind every corporate email lies an individual consumer. By embracing automation, personalisation, rigorous testing, and more, while abiding by regulatory frameworks like GDPR and CCPA, your emails can be more than just another message in the inbox.
Sources: Litmus, Campaign Monitor, Salesmanago, Hubspot