Investment CMOs race to rethink their corporate, investing and product narratives, in a continually changing landscape, seeking deeper, more authentic messaging platforms to cut-through. We share perspectives on this increasingly in-demand solution, along with our experiences within the world of asset management.

In today's fast-paced digital landscape, video content has emerged as a powerful tool for brands across various industries, including financial services. Despite its proven effectiveness, many financial services firms remain hesitant to fully embrace video as a cornerstone of their marketing strategies. However, the benefits are too significant to ignore. This article aims to highlight why and how financial services companies should leverage video to enhance their marketing efforts, build stronger connections with clients, and drive business growth.

Incorporating video into your social media marketing strategy is a must for financial marketers, with a shift towards a video-first consumption of content for audiences who are spending an average of 17 hours a week watching videos online.¹