That said, what the last lockdown has proved is that though we’re tangible and real at heart, we are now in the new age of the truly connected but virtual business. From bricks and mortar we have become a strong online agency for this age of business unusual, preparing us for Lockdown 2.0. How the second one further shapes us and the way we all work, remains to be seen but we’re excited by what we will do and learn.
Director Strategy & Innovation
More of the same
We all know of the popularity of sustainability, ESG and sustainable investing. Every manager wants to be seen to be in love with ESG and it’s values and sustainable funds are the order of the day. The last decade has seen a gradual rise in responsible, ESG and sustainable funds, which has now started to be less gradual – you might want to call it an explosion!
The Covid 19 pandemic has presented challenges to digital communications unlike any businesses have ever faced. Looking back, it made me consider how and even if we should have been adapting our communications to ensure we were effective but remained true to our brand.
Like many in and around the industry, it’s clear, like many other sectors, that the investment industry has its own challenges and hurdles to overcome during the Coronavirus Pandemic. It’s a case of dealing with what’s directly in front of us. And, that’s definitely true from a communications perspective.