That said, what the last lockdown has proved is that though we’re tangible and real at heart, we are now in the new age of the truly connected but virtual business. From bricks and mortar we have become a strong online agency for this age of business unusual, preparing us for Lockdown 2.0. How the second one further shapes us and the way we all work, remains to be seen but we’re excited by what we will do and learn.
Director Strategy & Innovation
More of the same
The Covid 19 pandemic has presented challenges to digital communications unlike any businesses have ever faced. Looking back, it made me consider how and even if we should have been adapting our communications to ensure we were effective but remained true to our brand.
Like many in and around the industry, it’s clear, like many other sectors, that the investment industry has its own challenges and hurdles to overcome during the Coronavirus Pandemic. It’s a case of dealing with what’s directly in front of us. And, that’s definitely true from a communications perspective.
According to a recent survey carried out by the Institute of Fundraising, charities expect the Covid-19 pandemic to cause an average decline of 48% in fundraised income. Yet a 43% rise in demand in services is expected as a result of the current social isolation guidelines.