Right now we’re seeing a huge amount of pressure being placed on communication and content teams. There’s an intense and urgent need to put out timely and frequent updates, news and content to the market, advisers, institutions and investors. What’s more, they need to be fact backed, interesting and engaging, as well as on brand, with a tone adjusted for this current crisis. And finally, be compliant.
While there is still space for strategic ruminations, from a communications perspective, what we’re seeing is an intense focus on dealing with what’s directly in front of us. Right now, it’s also about being practical and tactical, delivering helpful, informative and engaging communications continually. And, naturally, without losing sight of the bigger picture. It’s important to ensure we maintain investment brand integrity or use this crisis as an opportunity to enhance corporate reputation further through improved communication behaviours – showing greater understanding for the needs of partners and investors, adjusting our approach and language, as well as being seen to continue to engage with the market.
Director Strategy & Innovation
More of the same
Like many in and around the industry, it’s clear, like many other sectors, that the investment industry has its own challenges and hurdles to overcome during the Coronavirus Pandemic. It’s a case of dealing with what’s directly in front of us. And, that’s definitely true from a communications perspective.
As we head into another lockdown, it’s worth looking back to what was the outcome of the last one and how it’s changed us – mostly for the good.