Right now we’re seeing a huge amount of pressure being placed on communication and content teams. There’s an intense and urgent need to put out timely and frequent updates, news and content to the market, advisers, institutions and investors. What’s more, they need to be fact backed, interesting and engaging, as well as on brand, with a tone adjusted for this current crisis. And finally, be compliant.
While there is still space for strategic ruminations, from a communications perspective, what we’re seeing is an intense focus on dealing with what’s directly in front of us. Right now, it’s also about being practical and tactical, delivering helpful, informative and engaging communications continually. And, naturally, without losing sight of the bigger picture. It’s important to ensure we maintain investment brand integrity or use this crisis as an opportunity to enhance corporate reputation further through improved communication behaviours – showing greater understanding for the needs of partners and investors, adjusting our approach and language, as well as being seen to continue to engage with the market.
Director Strategy & Innovation
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The Covid 19 pandemic has presented challenges to digital communications unlike any businesses have ever faced. Looking back, it made me consider how and even if we should have been adapting our communications to ensure we were effective but remained true to our brand.