Our marketing landscape has been drastically altered, perhaps forever, and the shift to even more digital activity than ever is obvious.
2. Remember your brand’s place in the world
Importantly, we should be aware that the here and now is just a bend in the road and that sooner or later there will be an inevitable realignment towards the way things were before. Communications now should be laying a platform to maximise the opportunities once the turn to something more permanent comes.
Head of Digital Development
More of the same
As the number of social media users continues to grow every day, whether to have a social media presence is no longer a question. The benefits of including social media channels within your overall campaign strategy are countless (increasing exposure, boosting engagement, generating leads, developing loyal fans, building communities, etc.).