Our marketing landscape has been drastically altered, perhaps forever, and the shift to even more digital activity than ever is obvious.
2. Remember your brand’s place in the world
Importantly, we should be aware that the here and now is just a bend in the road and that sooner or later there will be an inevitable realignment towards the way things were before. Communications now should be laying a platform to maximise the opportunities once the turn to something more permanent comes.
Head of Digital Development
More of the same
We all know of the popularity of sustainability, ESG and sustainable investing. Every manager wants to be seen to be in love with ESG and it’s values and sustainable funds are the order of the day. The last decade has seen a gradual rise in responsible, ESG and sustainable funds, which has now started to be less gradual – you might want to call it an explosion!
The Covid 19 pandemic has presented challenges to digital communications unlike any businesses have ever faced. Looking back, it made me consider how and even if we should have been adapting our communications to ensure we were effective but remained true to our brand.
As we head into another lockdown, it’s worth looking back to what was the outcome of the last one and how it’s changed us – mostly for the good.