Social media is the most popular channel for sharing video content with platforms like LinkedIn, YouTube, Instagram, Facebook and TikTok among the most effective for engagement, ROI and lead generation.
With competition getting more intense, financial services firms need to create compelling video content that cuts through the noise and really makes your brand stand out.
Here are some tips for creating attention-grabbing B2B social media videos:
- Grab Attention Quickly: Start your video with a captivating hook to grab viewers’ attention within the first few seconds and inspire them to keep watching. Highlight the most compelling aspects of your message upfront.
- Keep It Short and Concise: Given the short attention spans of social media users, it’s essential to keep videos brief and to the point. Focus on delivering your message effectively within the recommended length for each platform (e.g., on LinkedIn, it’s 30 seconds or less).
- Tell a Compelling Story: Craft narratives that evoke emotions and resonate with the audience’s aspirations or pain points. A compelling story can capture attention and create an emotional connection with viewers.
- Mix it up: Vary the content and video types according to your objectives and audience to see what resonates with them – from brand films, animations and explainer videos, to interviews, product demos and beyond.
- Optimise for Mobile Viewing: Ensure that videos are optimised for mobile devices by using vertical or square formats and clear visuals that are easily accessible on smaller screens. 85% of viewers watch videos on LinkedIn with the sound off2 so it’s worth considering subtitles or text overlays.
- Include a clear Call to Action (CTA): Every video should have a clear and compelling CTA, encouraging viewers to take the desired action, whether it’s visiting a website, signing up for a newsletter, or engaging with the brand.
- Measure and analyse: It’s essential to track key metrics including engagement, impressions, reach, shares and conversions to provide valuable insights, so you can make your videos work harder, and achieve more.
Incorporating video into social media marketing is not just an option but a necessity for financial services firms looking to stay competitive. By leveraging the unique strengths of video content, you can enhance engagement, build trust, convey complex messages effectively, and increase your reach and visibility. By following best practices and embracing the power of video, you can transform your marketing strategies and achieve your business objectives more efficiently.
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