CHARLES STANLEY WEALTH MANAGERS
01
Overview
CREATING A NEW MODEL. IN ONE STEP.
Charles Stanley Wealth Managers recognised the gap that exists between those who can afford the full advice model and those who can’t, we helped them bridge it.
We partnered with Charles Stanley Wealth Managers, helping them to crystallise an Advice Gap solution, naming the proposition and creating a whole new narrative. Building this we created the expression, campaign and launch film, helping Charles Stanley Wealth Managers keep one step ahead of the competition.
02
WORK WITH
PURPOSE.
Key capabilities
Key capabilities
NAMING STRATEGY.
PROPOSITION NARRATIVE.
PROPOSITION LABEL, PACKAGING & EXPRESSION.
CAMPAIGN EXPRESSION.
LAUNCH FILM.
CHARLES STANLEY WEALTH MANAGERS