Our Global Asset Management Marketers’ Sentiment Survey 2026 is live. It’s a chance for senior marketers across the industry to come together, have their voices heard and learn from their peers, in what we believe is the only truly holistic view of how this global industry markets itself.
Why we built it
We wanted a better understanding of how marketers see the current state of the industry, and more importantly, where they feel they sit alongside their peers.
The survey is designed specifically for marketing teams within asset management. It is not about tactics or campaign mechanics. It focuses on how marketers are experiencing their reality right now: what is driving investment decisions, what is getting in the way, and what will matter most over the next few years.
“By bringing together the industry as a whole, we’re creating a unique research reference point that aims to help marketers feel seen and heard, whilst creating the biggest single source of truth around the state of asset management marketing sentiment in 2026,” said Andrew Golding, Co-CEO and CSO of 2112 Group.
What it involves
There are 21 questions and it takes around 8 minutes to complete. This will become the annual benchmark for asset management marketers across the globe.
The survey opened on 9 September 2026 and closes at 23:59 on Tuesday 20 October 2026.
What you get back
Everyone who takes part gets something back.
- Early access. Respondents are the first to receive the report, its insights and all adjoining collateral, 24 hours ahead of public release.
- A seat at the table. We are picking 10 marketers to join us in London or New York for an exclusive presentation and round table, where the insights are opened up for discussion under Chatham House rules.
- An invitation to the conversation. Respondents are invited to our series of breakfast and virtual events, with panels featuring key figures from across asset management marketing.
Take part
The survey closes on 20 October. If you work in marketing within asset or investment management, we would like to hear from you.
Complete the survey at 2112labs.com/survey
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