IS MAINTAINING BUSINESS AS USUAL
IN THIS UNIQUELY CHALLENGING TIME
BUSINESS UNUSUAL
Business Unusual2020-05-07T09:40:26+01:00

Maintaining business as usual and adapting communications to this uniquely challenging time.

The world has changed in the last few weeks and will continue to. The story of this crisis is unfolding, so must your brand and its message.

Communication behaviours now, will have a long lasting impact on brands and businesses, their reputation and vitally, the ability to bounce back quicker when we get through this current challenge – as a global economic community AND as individual businesses.

It’s our mission to make sure that as a business, we’re doing everything we can to make sure we keep the wheels turning and give business and brands the best chance of a positive outcome during and after the crisis is over.

TALK TO US

Drop us a line at
[email protected]

WHAT ARE WE DOING TO HELP?

Beyond maintaining continuity of communications and creative delivery, being flexible and agile with our teams all fully operational to get things done quickly, means more business as usual.

THE SPECIFICS: How 2112 can help now and beyond Covid-19

STRATEGIC SUPPORT DURING COVID-19 ON US. OF COURSE.

Strategies for adapting and delivering communications at a time when our audiences need to be informed and kept positive.

BRAND + COVID-19 = RELEVANT COMMUNICATIONS

Evolve communication themes, messaging and campaigns to maximise relevance, authentic positioning and positive engagement.

DIGITAL, CONTENT & POSITIVE

Creating fresh, fast moving and positive digital communications and content to cut through, engage, inspire and delight a screen dependent audience.

MEDIA & PLATFORMS

Adaptive and effectively targeted media planning and delivery to be relevant, innovative and with correct positioning for this moment and beyond.

Read more about Business Unusual

Right Now

Like many in and around the industry, it’s clear, like many other sectors, that the investment industry has its own challenges and hurdles to overcome during the Coronavirus Pandemic. It’s a case of dealing with what’s directly in front of us. And, that’s definitely true from a communications perspective.

May 6th, 2020|

My Crisis or Yours?

According to a recent survey carried out by the Institute of Fundraising, charities expect the Covid-19 pandemic to cause an average decline of 48% in fundraised income. Yet a 43% rise in demand in services is expected as a result of the current social isolation guidelines.

April 29th, 2020|

Our use of words is more important than ever

Words are powerful. The written word has saved lives, communicated powerful ideas, preserved traditions and memories, and so much more. And while we may not be directly ‘saving lives’ in the marketing industry, we must always be aware of the words, language and tone of voice we use with

April 24th, 2020|

Motion Graphics to the Rescue

In today’s world, we find ourselves scrolling through a plethora of online content every day. We have become accustomed to seeing too many digital posts. We rarely spend time actually reading the entire article we just clicked, or spending more than a couple of seconds looking at our

April 22nd, 2020|

WELCOME TO BUSINESS UNUSUAL!

Covid-19 has and will change everything in the short term for brands and businesses. This is certainly not business as usual – this is BUSINESS UNUSUAL. What we all do now, shapes all our futures. Don’t believe me, well Professor Mark Ritson has put it extremely succinctly – “The

March 26th, 2020|