The result was ‘Jimmy’s Story’ – a young man’s account of finding himself on the streets at just 20 years of age and suffering mental health difficulties after his father was tragically killed. We felt that re-telling Jimmy’s experience in the right way would not only connect emotionally with our audience but also demonstrate the difference their donations can make to young people’s lives.
The team at 2112 got to work. We created a DM pack around Jimmy’s story, from concept to finished artwork, including bespoke photoshoot, case study interview along with data processing, print and final production. All within our client’s budget.
The appeal exceeded the net income target and improved on the ROI.