The Climate is Always Right to Save

LEGAL & GENERAL

L&G ISA Right Climate to Save Campaign
Legal & General wanted to promote their ISA and Junior ISA products to one of their seven identified saver categories, ‘Acquire.’ This audience is made up of financial beginners, who are the least financially savvy and feel unconfident about managing their finances.
Purpose
As we know this audience is the least likely to save, more focused on today than the future, we needed to educate them on the benefits and rewards of saving and long-term goals, starting today.
2112 developed a series of engaging digital banners which appeared on targeted consumer websites. The creative appealed to those starting out on their savings journey with the creative proposition ‘the climate is always right to save.’
Performance
The ads contributed to driving traffic through to several content pieces around savings goals on Financially Fabulous and across the Hearst network.