Roll with the punches

LEGAL & GENERAL

L&G MATR Campaign
Raise LGIM’s profile as an active manager, and position them as a leading, well-diversified asset manager across asset classes with this campaign focussing on the L&G Multi-Asset Target Return Fund (MATR).
Purpose
Create an insightful and intelligent campaign focussed at the Wealth audience, mainly discretionary fund managers and fund selectors. The campaign was to have stand out against other advertisers, to be bold and punchy, not conversative.
“Stay Nimble and Roll with the Punches” – a campaign highlighting LGIM’s truly diversified approach and consistent risk-managed returns.