See your future in finance

INVESTMENT 2020

Investment20/20’s key objective is to ensure the investment management industry has a diverse domestic entry-level talent pipeline.

Purpose
The film was aimed at university students and graduates as well as school and college leavers, to raise awareness of investment management, challenge perceptions, and break down stereotypes about people in the industry. We wanted to show that, in the words of one of our featured graduates; “Anyone in the UK, no matter where they are from or what they studied, can actually get into this industry.”

We asked young people, with little knowledge of investment management, to give us their opinion of the type of person who works in the industry. Taking the form of questions followed by a surprising reveal, we produced a completely unscripted film where graduates came face to face with their contemporaries who had passed through the Investment20/20 programme and worked in the industry.

The students’ responses confirmed our premise that investment management is unknown and inaccessible to most young people and provided the basis of an entertaining, informing and heartwarming film.

Performance
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Views
on Youtube
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individuals reached
via Facebook and Instagram
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SHARES BY INVESTMENT MANAGEMENT FIRMS
as well as multiple government departments
Winner 2019 Marketing Effectiveness awards
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