PRI EVENT PARIS

FEDERATED HERMES INTERNATIONAL

Federate Hermes International - Noplanetb campaign
Deforestation of the world’s rainforests is a catastrophic act of human vandalism. Not only is it one of the primary contributors to climate change, it has a devastating impact on the habitats of a wide range of natural species. We used the PRI in Person event to elevate this story and complemented it with an impactful social media campaign.
Purpose
#NOPLANETB is a rallying cry to shake people from disinterested apathy into urgent positive action. Our interactive exhibition stand brought the magical atmosphere of the rainforest to the event, with the colourful backdrop acting as activation points for Augmented Reality film clips featuring key facts about the impact of deforestation and climate change.

The centre piece of the stand was a film bringing some uncomfortable truths of the climate emergency to life. To maintain the environmentally friendly theme, the stand featured bespoke furniture built from recycled wooden pallets and visitors were served fruit juice made from ‘ugly’ produce that would have otherwise gone into landfill.

Our social media campaign depicted displaced wild animals in human homeless scenarios.

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