Sealed with a kiss
ellenor, a Kent hospice, suffered from low levels of awareness within the local community it supports. They wanted to build awareness by creating engaging, shareable content around Valentine’s Day.
A paid social media campaign where people could select an animated kiss from a gallery on a bespoke landing page and send it to a loved one via email, with a personal message.
The .x part of the ellenor logo means ‘sealed with a loving kiss’ reflecting the exceptional level of personal care and support patients receive at the hospice. We leveraged this in our campaign, creating a series of animated gifs featuring this element.
Recipients were encouraged to send their own kiss.
- Increase in facebook followers
- Spontaneous donations