How do you bring an institution up to date? The Civil Service Motoring Association (CSMA) has 90 years of heritage and more than 270,000 members, but what it offers now is so much, much more.
Making a refreshing brand and campaign.
Boundless was created to express the feeling of what it does and the benefit it brings to members “to be more”. With this refreshed proposition we developed an integrated acquisition and retention campaign ‘Good Sensations’ using digital, social performance, native, radio, outdoor and press.
Darren Milton, Head of Brand and Creative at Boundless said “the strategic creative input, the direction and support, allied to the campaign created, worked for us and clearly our audience, helping us to not only successfully retain valued existing members but also raise awareness of the brand amongst potential members”.