ABF THE SOLDIERS CHARITY
To bring the idea to life, we featured Joseph Connor, a veteran of the D-Day landings from 75 years before. Joseph not only told his amazing story but also highlighted everything the charity has done for D-Day veterans over the years and about the ongoing need today. We then featured the story of Corporal Andy Reid, who was severely injured in the more recent conflict in Afghanistan and who highlighted the need to support veterans from these more recent operations.
To give the DM pack extra gravitas, we got Lieutenant General Philip Jones, a very senior figure in the Army to write a personal letter to our supporters.
And we also included a visual timeline of the charity, from its beginnings in 1944 right up to the present day. Our purpose, to celebrate 75 years and to show donating to the charity is just as needed today as it was then, was achieved.