© 2112 COMMUNICATIONS

FEDERATED HERMES LIMITED

COP26 event won:
Event innovation – Investment Week Marketing & Innovation Awards 2022

01

Overview

A NEW APPROACH FOR A BUSINESS THAT MEANS IT.

When two powerhouses from each side of the pond merge, it takes a powerful partnership between agency and client to develop a distinctive narrative.

Our challenge was to create a new narrative and brand expression for Federated Hermes Limited, realising the authentic potential of a sustainable investing pioneer. From defining the uniqueness, developing the strategic brand narrative, messaging and proposition development, to full international brand overhaul, corporate and fund asset creation and full on campaigning and beyond.

02

WORK WITH
PURPOSE.

Key capabilities

Key capabilities

STRATEGY & PLANNING.
PROPOSITION, NARRATIVE & MESSAGING DEVELOPMENT.
BRAND EXPRESSION & STYLING.
EMEA & ASIA FUND CORPORATE CAMPAIGN DEVELOPMENT & IMPLEMENTATION.
CORPORATE & INVESTMENT MATERIALS.
FILM & MOTION GRAPHICS.
MARKETING PARTNERSHIP.

Website Design & UX, creation of digital brand guidelines

FEDERATED HERMES