Words are powerful. The written word has saved lives, communicated powerful ideas, preserved traditions and memories, and so much more.

And while we may not be directly ‘saving lives’ in the marketing industry, we must always be aware of the words, language and tone of voice we use with our audiences. The events of the last few weeks have put this sharply into focus.

Our audiences’ worlds have changed, and so should the language and tone we use in our messaging.

We’ve pulled together some initial thoughts to help during these unusual times.

Richard Harris
Head of Copy, 2112 Communications